A little bit about me
Back in 2006 I fell in love with SEO. I remember watching countless YouTube videos and reading every blog article out there. I was hooked, and I still am.
In 2009 I chose not to join Google’s Search Quality team, but instead I teamed up with my best friend and business partner Vincent van Scherpenseel to build a digital marketing agency called dotBlue. In 2015, our work there inspired us to develop ContentKing, the one and only real-time SEO auditing and content change tracking solution for your website. ContentKing continuously crawls your website, tracks changes and alerts you in case of any issues. We’re improving the internet, one website at a time 🙂
I’ve done SEO, within The Netherlands, outside of the Netherlands, for companies large and small. I’ve been on all sides of the table: client side, agency side and tool vendor side.
At ContentKing I’m the VP of Community, responsible for content marketing, SEO and keeping in touch with the digital marketing community.
That means I get to write, speak and debate SEO a lot. And I effing love it.
Conference speaker
I speak at conferences and meetups both large and small. If you’re looking for someone that can deliver a no-nonsense talk that’ll stay with you? Hit me up!
Where we can meet up when things go back to normal
2022
- April 8, Digital Olympus 🎤
Where you may have seen me, heard me or read my articles
2020
- December 8, Search Engine Journal: 10 Important 2021 SEO Trends You Need to Know ✍️
- November 6, Konstruct Digital: 16 Experts Share The Most Common eCommerce SEO Mistakes ✍️
- November 6, Search Engine Journal: The 7 Most Important Things I’ve Learned About SEO This Year ✍️
- October 19, ContentKing Academy: Meta Tags in SEO: the Ultimate Guide ✍️
- September 23, Search Engine Journal: How to Prevent Costly SEO Mistakes 📺
- August 24, 20 Minute Marketing: Increasing Organic Traffic Through Smart Content Marketing (Spotify and Apple) 🎤
- August 11, ContentKing Academy: Shopify SEO Tips ✍️
- August 7, Search Engine Journal: Content Distribution: Getting Started in 9 Simple Steps ✍️
- July 20, ContentKing Academy: Magento SEO Guide ✍️
- July 15, MarketMuse: Content Marketing Insights With Steven Van Vessum ✍️
- June 23, Hypernode: Magento 2 SEO Best Practices for 2020: What Moves the Needle ✍️
- May 15, SEO Benelux lunch webinar: SEO Quick Wins 🇳🇱📺
- May 1, Search Engine Journal: 7 SEO Quick Wins During COVID-19 ✍️ (🥈 most shares in May 2020)
- February 10, SEO zraz 🎤
- February 7, Search Engine Journal: How to Beat Big Brands in SEO with a Refreshed Strategy ✍️
- January 13, Latana: How to Use SEO to Build Company Brand Awareness ✍️
- January 9, Kevin Indig: 15 experts reveal the trends for Technical SEO in 2020 ✍️
2019
- November 21, SEO Benelux: B2B SEO Panel moderator 🇳🇱🎤
- November 13, Expert Contribution: Free Sitemap Templates for Website Planning ✍️
- November 13, TrafficThinkTank webinar on SEO Disasters (gated) 📺
- November 7, SearchNorwich 🎤
- November 6, Take it Offline SEO Disasters Roundtable 🎤
- October 31, SEO Meetup Reading 🎤
- October 30, Bristol SEO 🎤
- October 4, Take it Offline: Schema Panel moderator 🎤
- September 30, Search Engine Journal: How to Win at SEO Through Great UX Today & Beyond ✍️
- September 26, ShopWare event 🇳🇱🎤
- September 24, Robbie Richards: 52 Experts Reveal Best SEO Reporting Tools (and Must-Have Features) ✍️
- September 13, Aleyda Solis’ talk at BrightonSEO: What makes your SEO fail (and how to fix it)
- August 22, Glasgow SEO: UX & SEO: A New Perspective on Winning at SEO 🎤
- August 5, OAK Podcast: SEO Benelux Summer ’19 Meetup 🇳🇱🎤
- July 29, Milosz Krasinski: Interview with Steven Van Vessum from ContentKing ✍️
- July 17, iGB Affiliate Amsterdam: UX & SEO: Making it a Happy Marriage 🎤
- July 15, Time4Marketing Podcast: SEO Disasters: why they happen and how to prevent them 🎤
- June 30, Search Engine Journal: Content Marketing: The 5 Most Important Things You Need to Know ✍️
- June 5, CMSWire: How to Outrank Your Competition With a Smart Image SEO Strategy ✍️
- May 24, Leadsurance Expert Contribution: 29 Insurance Blog Topics (Ideas to Generate Leads) ✍️
- May 8, Suganthan Mohanadasan Expert Contribution: Don’t let your website redesign become an SEO disaster ✍️
- April 22, #SEOisAEO Podcast: Learning from our mistakes 🎤
- April 22, CanIRank Expert Contribution: 12 Tried and True Brand Feedback Strategies from the Experts ✍️
- April 5, Digital Olympus Conference: SEO Disasters: Why They Happen and How to Prevent Them 🎤
- March 31, Search Engine Journal: 4 Reasons Why Website Migrations Fail & How to Overcome Them ✍️
- March 28, SEO Benelux Meetup: Panel moderator at Bol.com in Utrecht, The Netherlands 🇳🇱🎤
- February 28, SEO Benelux Meetup: Panel moderator Combell in Gent, Belgium 🇳🇱🎤
- January 14, clockworkTalent: 10 Digital Tools Steven van Vessum Couldn’t Live Without ✍️
2018
- December 14, Search Engine Journal: The Top 7 Things I’ve Learned About SEO This Year ✍️
- December 10, CMSWire: Should You Publish on a Hosted Blog Platform? ✍️
- November 11, SEO Benelux Meetup: SEO fails in e-commerce 🇳🇱🎤
- November 1, Search Engine Journal: How to Do Content Curation for SEO: Your Starter Guide ✍️
- October 17, CMSWire: How to Ensure Your SEO Plan Is Put Into Action ✍️
- September 19, Content Marketing Institute: How to Make Your Content Stand Out in a Crowded, Global Marketplace ✍️
- July 20, Search Engine Journal: Content Optimization: Boost Traffic by Improving What You Already Have ✍️
- July 5, Tactical Growth Hacks Meetup: The Biggest and Baddest SEO fails from the front-lines 🎤
- June 14, SEO Meetup Utrecht: SEO Fails: why do they happen and how can you prevent them? 🇳🇱🎤
- February 28, Swydo: KPIs To Measure SEO Success
2017
- October 2, SEOloger Meetup: Doing SEO in The Netherlands 🎤
- July 12, Page One Power Webinar: Five SEO Disasters (and how to avoid them) 📺
- April 18, Raleigh SEO Meetup: SEO & Content Marketing (from 30:40) 🎤
- March 29, Page One Power Webinar: Sustainable Growth Via The Continuous SEO Process 📺
- February 21, Search Talk Live Podcast: SEO The Continuous Process, Work-Flow & Tooling To Support It 🎤
2016
- December 20, SEOloger Meetup: Why YOUR website needs Continuous monitoring 🎤
- September 23, WebExpo Conference: Why your website needs a Continuous SEO Process 🎤
- August 4, Webinar: WebPromo Webinar: How to scale link building 📺
Social
You can find me on Twitter, Quora and LinkedIn.
Get in touch
Want to swap SEO war stories, get help driving more organic traffic or just have a cup of coffee? Just drop me a line!