A little bit about me

Back in 2006 I fell in love with SEO. I remember watching countless YouTube videos and reading every blog article out there. I was hooked, and I still am.

2009: I chose not to join Google’s Search Quality team, but instead teamed up with my best friend and business partner Vincent van Scherpenseel to build a digital marketing agency called dotBlue.

2015: our work at dotBlue inspired us to develop ContentKing — the real-time SEO auditing, content change tracking and alerting solution for your website. Fast forward to early 2022, Conductor acquires ContentKing and I joined Conductor as Director of Organic Marketing.

2025: I’ve joined FamilyCare as VP of Organic Marketing!

Where you can find me

You can find me on Twitter, BlueSky, Mastodon, Quora and LinkedIn.

Get in touch

Want to swap SEO war stories, get help driving more organic traffic or just have a cup of coffee? Just drop me a line!